The typeface, Skia, has a contemporary feel and is based on geometric forms, but with a twist—it's derived from hand-carved lettering—just like Preeti’s work.
Oh So Preeti
Preeti makes geometric artwork and home accessories she sells through art fairs and pop-up events. We designed for her a flexible identity and set of communications and collateral materials, using her work itself as inspiration for color, line and typography.