![](https://cdn.myportfolio.com/41b4b88c-30d6-4388-86b9-99bcb36a5f83/f40089f8-fbf7-44c3-83dc-f33a78608abf_rw_3840.gif?h=818a82ccc92173142286976794aa2148)
![](https://cdn.myportfolio.com/41b4b88c-30d6-4388-86b9-99bcb36a5f83/9a6940a1-1576-4df8-8fb1-e4182d3073b4_rw_3840.jpg?h=e6691391ec753f281e8cd9e99d85c3ed)
![](https://cdn.myportfolio.com/41b4b88c-30d6-4388-86b9-99bcb36a5f83/e740ce33-281c-464c-8de5-81a49c7e5a4d_rw_3840.jpg?h=84a19854d8e416c670041c328698cd04)
![](https://cdn.myportfolio.com/41b4b88c-30d6-4388-86b9-99bcb36a5f83/4148fcc1-1a9c-4f35-85f9-9c2cd2731a55_rw_3840.jpg?h=c9d8f25a6ec7598a4d6f0ece530dd0f6)
![](https://cdn.myportfolio.com/41b4b88c-30d6-4388-86b9-99bcb36a5f83/69d4f32e-2216-41e3-98c2-36f03a3b08a0_rw_3840.jpg?h=3e9cd3785febffb4ddde926a0e256425)
![](https://cdn.myportfolio.com/41b4b88c-30d6-4388-86b9-99bcb36a5f83/ca19f867-7b2f-4d6b-9b4d-027e453bb3a5_rw_3840.jpg?h=26d36022e886e5bd134e5ce9b3204b4b)
The typeface, Skia, has a contemporary feel and is based on geometric forms, but with a twist—it's derived from hand-carved lettering—just like Preeti’s work.
![](https://cdn.myportfolio.com/41b4b88c-30d6-4388-86b9-99bcb36a5f83/a1157038-23d7-4212-ae9e-1652507912c1_rw_3840.jpg?h=123d7c0cb356bf55a551408335da1390)
Preeti makes geometric artwork and home accessories she sells through art fairs and pop-up events. We designed for her a flexible identity and set of communications and collateral materials, using her work itself as inspiration for color, line and typography.