We named Hill & Dale after the vertical grooves in the phonograph cylinder, an ancestor of the vinyl record, developed just up the street in Washington, D.C. from where Rob’s store would open.
![](https://cdn.myportfolio.com/41b4b88c-30d6-4388-86b9-99bcb36a5f83/35e1da6f-d663-418c-a5fa-d3d19b504266_rw_600.gif?h=e5f0aeb8998f447890d9b3344325907c)
Visually, we started with the square shape of a record sleeve. Simply rotating the square 45° gave us hill on top, dale on bottom, and echoed the diamond shape of the city. The serif typeface Prestige 12 Pitch gave us a tactile feel and a beautiful ampersand as the centerpiece of the name.
![](https://cdn.myportfolio.com/41b4b88c-30d6-4388-86b9-99bcb36a5f83/b843a375-ae8d-49c6-a426-693a7a828a13_rw_3840.jpg?h=117dc1b7bcd8789ea62e3927b61126ee)
stationery
![](https://cdn.myportfolio.com/41b4b88c-30d6-4388-86b9-99bcb36a5f83/c9343ce1-d0f0-4965-b44b-92c22e4506be_rw_3840.jpg?h=a3909f5f882a6246830b659e633fc356)
stationery and packaging material
![](https://cdn.myportfolio.com/41b4b88c-30d6-4388-86b9-99bcb36a5f83/039c9336-94de-4ab2-8fd9-35b9b7a57363_rw_3840.jpg?h=91a9d477fbd87495f70f074c771419a2)
detail
![](https://cdn.myportfolio.com/41b4b88c-30d6-4388-86b9-99bcb36a5f83/403085df-8c77-4b7f-bb88-410bca362d10_rw_1920.jpg?h=3eb31db1c2baaf91f11b991a9ca7f5ca)
record packaging
![](https://cdn.myportfolio.com/41b4b88c-30d6-4388-86b9-99bcb36a5f83/c0f66d1f-7239-4fe8-9925-3a4f440b06e2_rw_1920.jpg?h=d86e7f958ba0de020ac6af9fa6440b52)
![](https://cdn.myportfolio.com/41b4b88c-30d6-4388-86b9-99bcb36a5f83/27ae4eb5-0862-4c29-a9ae-17eec9d1c893_rw_600.gif?h=1339c3b9ffcc73fa186020c08170e7f8)
opening invite, emailer
![](https://cdn.myportfolio.com/41b4b88c-30d6-4388-86b9-99bcb36a5f83/d7988074-00b1-4ec2-a693-62c27b9ce3b3_rw_600.jpg?h=f97c28609f5dccf9383577865cbb7b01)
store impressions
![](https://cdn.myportfolio.com/41b4b88c-30d6-4388-86b9-99bcb36a5f83/aa9d9b11-e4a2-4512-9a9a-afca7fb05f59_rw_600.jpg?h=8c0fc6696bd373f1e4889bb2a08dfe6c)
![](https://cdn.myportfolio.com/41b4b88c-30d6-4388-86b9-99bcb36a5f83/f502f96c-2840-4a99-b676-4111ba8a8f24_rw_1200.jpg?h=e43b42ac86d71bf8a069bcb651342ab2)
![](https://cdn.myportfolio.com/41b4b88c-30d6-4388-86b9-99bcb36a5f83/9313493a-e11a-4d3a-b3b3-4eb9401de104_rw_1200.jpg?h=ec1f49e113ed5116fe56e39ea3b44e9c)
![](https://cdn.myportfolio.com/41b4b88c-30d6-4388-86b9-99bcb36a5f83/ee2bfa15-f550-4c76-846b-5866572a3c28_rw_1200.jpg?h=0080f9dbca4c2a60070b1dbb8775c500)
![](https://cdn.myportfolio.com/41b4b88c-30d6-4388-86b9-99bcb36a5f83/2573e7bf-97dd-4e13-a7f6-5273057999de_rw_1200.jpg?h=f5a0c68df4a7a806f744acd0a627cb1b)
![](https://cdn.myportfolio.com/41b4b88c-30d6-4388-86b9-99bcb36a5f83/81a2fd26-0c8b-4627-b46f-b7d660c75e66_rw_1200.jpg?h=6bee0882f20f70814a62bf56fbfc0177)
![](https://cdn.myportfolio.com/41b4b88c-30d6-4388-86b9-99bcb36a5f83/bc7da034-8d5e-42be-93e5-7215b2d5bfe7_rw_1200.jpg?h=949fde70c8bb5dedef4df29b4c81ab31)
![](https://cdn.myportfolio.com/41b4b88c-30d6-4388-86b9-99bcb36a5f83/60659a48-d936-4168-95dd-77c53338aa65_rw_1200.jpg?h=9b5a2844d9175602901910f31c069a5b)