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Our #Act4Ed campaign called on governments, the private sector, philanthropic foundations and global leaders to support ECW’s efforts to mobilize $1.8 billion by 2021 for 9 million children and youth in crisis.
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We tapped ECWs secondary color palette and featured red to bring visual urgency to the cause.
The type for the logo is very narrowly spaced to create a feeling of discomfort and urgency.
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We also created templates for ECW's partners to personalize communications with their own messages.
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Our ongoing work for ECW also includes their case for investment, and print and digital annual report.