Our #Act4Ed campaign called on governments, the private sector, philanthropic foundations and global leaders to support ECW’s efforts to mobilize $1.8 billion by 2021 for 9 million children and youth in crisis.
We tapped ECWs secondary color palette and featured red to bring visual urgency to the cause.
The type for the logo is very narrowly spaced to create a feeling of discomfort and urgency.
We also created templates for ECW's partners to personalize communications with their own messages.
Our ongoing work for ECW also includes their case for investment, and print and digital annual report.