world food program usa
live below the line event collateral

Working with the World Food Program, in partnership with Live Below the Line, we designed collateral materials to raise money for anti-poverty projects and increase awareness of the challenge of living below the extreme poverty line, or just $7.50 for five days.

Live Below the Line raised nearly $4m for anti-poverty projects across the world. Read more about Live Below the Line.  


Recipe books help to find ways of preparing inexpensive meals. Attached to small rice-bags they were given away in universities, along with buttons, and a “how-to” flyer. Placemats were distributed in the cafeteria.

See also: Other WFP fundraising campaigns, annual report 2012 , annual report 2011