designing for various programs with the big picture in mind

With UNICEF we’ve designed materials for several of its departments and programs, each with its own sub-identity. 

Like each of UNICEF’s many individual departments and programs, the Out-of-School Children Initiative wanted to have its own visual identity yet still look like it’s part of the UNICEF brand.

Working from the UNICEF color palette, we created a system of bold lines to highlight written content. As a complement to UNICEF’s Univers typeface, we introduced a readable serif for body copy and a set of graphics, on backgrounds of school-book shapes.

Shown above: Tri-fold and flyer (folded poster) for UNICEF’s Out-of-School-Initiative



Tri-fold unfolded



Flyer unfolded

pull up banner

With a different agenda than the Out-of-School Initiative, UNICEF’s Education Beyond 2015 brochure took on its own look and feel within the UNICEF brand.

A program with its own, distinct look and feel: UNGEI

UNGEI blog

Moving further from UNICEF’s visual world, our brochure for the Youth Advocacy Group (commissioned by UNICEF) uses bold red to demand attention. 

The Youth Advocacy Group (YAG) is a group of young leaders from around the world who strengthen momentum and increase support for the UN Secretary-General’s Global Education First Initiative (GEFI).