end gender violence in school

Each year, at least 246 million girls and boys suffer from school-related violence.

büro svenja developed the logo, color scheme and style guide for the Initiative End Gender Violence in Schools.

The red color and bold typography emphasizes the urgency of the issue, and the goal of the initiative.
A gradient fades the logo gray to reflect a decrease in violence, while the period at the end turns the initiative name and mission into a battle cry.

Style guide